NOVESTA × beautiful people – 2026 | MARATHON HIGH bp

KLEINSTEIN handled the planning and direction of the first collaboration between NOVESTA and beautiful people, NOVESTA MARATHON HIGH bp.

Designed by beautiful people, the model reinterprets NOVESTA’s MARATHON HIGH with an ultra-thin sole in place of its original substantial sole. Retaining the upper construction of a running shoe, it combines a low-profile silhouette with an insole that is thicker at the heel.

Each pair is made at the factory in Slovakia. Available in ecru, black, red, and khaki, the collaboration launched at beautiful people flagship stores on September 19, 2026.

Read more on the NOVESTA official website (Japanese)

beautiful people on Instagram

Stockists

• beautiful people Aoyama
• beautiful people Isetan Shinjuku
• beautiful people Shibuya PARCO
• beautiful people Hankyu Umeda
• beautiful people JR Nagoya Takashimaya
• beautiful people Online Store
• beautiful people ZOZOVILLA

Please check availability with each store or online retailer.

Press Coverage

• WWDJAPAN | beautiful people × NOVESTA: MARATHON HIGH reinterpreted as a thin-soled sneaker in four colors (Japanese)
• Fashion Press | beautiful people × NOVESTA: ultra-thin soles with nylon and leather uppers (Japanese)