NOVESTA INSTALLATION FOR DSM LONDON OPEN HOUSE 2020

On January 11, 2020, KLEINSTEIN created a launch installation for NOVESTA at DOVER STREET MARKET LONDON OPEN HOUSE.

Timed with the start of the season, the installation reworked the lower-ground sneaker space around NOVESTA’s signature STAR MASTER model and the newly released GERMAN TRAINER. The display was composed as a color gradation within the space, allowing the shoes to read as both product and environment.