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Project

TRUE COLOR FESTIVAL – WEAR YOUR TRUE COLORS

KLEINSTEIN CO., LTD. produced artist T-shirts for with the three artists, APL.DE.AP of BLACK EYED PEAS, TOM OF FINLAND, and JOHN DOVE AND MOLLY WHITE to celebrate the diversity event “TRUE COLOR FESTIVAL” toward 2020.

TRUE COLOR FESTIVAL - Super Diversity Arts Festival - was part of a project developed by The Nippon Foundation toward the Tokyo Olympic and Paralympic Games, with the aim of creating a society in which differences such as disability, sexuality, generation, language, and nationality can coexist and support one another. As a related initiative, the WEAR YOUR True Colors project translated messages from creators and artists who embody diversity into T-shirts.

For the first edition, WEAR YOUR True Colors INVITED ARTISTS BY KLEINSTEIN, KLEINSTEIN served as selector and invited three artists and artist groups: APL.DE.AP, TOM OF FINLAND, and JOHN DOVE AND MOLLY WHITE. Rather than treating the T-shirt as a simple product, the project approached it as a medium close to the body and as a canvas for carrying messages, editing each artist's cultural background and attitude toward freedom into the form of the project.

TRUE COLOR FESTIVAL - WEAR YOUR TRUE COLORS project visual

JOHN DOVE AND MOLLY WHITE, pioneers of a culture that gave the T-shirt a strong communicative force, presented the question "ME? YOU & US!" The design celebrates the relationship between self, other, and us as a site of cultural exchange and communication.

JOHN DOVE AND MOLLY WHITE project portrait
JOHN DOVE AND MOLLY WHITE
JOHN DOVE AND MOLLY WHITE T-shirt design for TRUE COLOR FESTIVAL
Message and design by JOHN DOVE AND MOLLY WHITE

TOM OF FINLAND, a pioneer of gay art and one of Finland's most iconic artists, created images that affirm desire, the body, and pride. For this project, the sense of freedom and dignity carried by his work was connected to the everyday format of the T-shirt.

TOM OF FINLAND project artwork
TOM OF FINLAND
TOM OF FINLAND documentation for WEAR YOUR TRUE COLORS
Artwork by TOM OF FINLAND
TOM OF FINLAND T-shirt design for TRUE COLOR FESTIVAL
TOM OF FINLAND T-shirt design

APL.DE.AP, a member of the Black Eyed Peas, has communicated cultural identity and social messages through music and through his own roots. KLEINSTEIN connected the border-crossing quality of his practice to the theme of True Colors, adding another voice to the project's polyphonic structure.

APL.DE.AP project portrait
APL.DE.AP
APL.DE.AP T-shirt design for TRUE COLOR FESTIVAL
Message by APL.DE.AP

Special thanks to Patrick Cunningham for the APL.DE.AP project and to Joakim Andreasson of the Tom of Finland Foundation.