A DESIGN CONSULTING STUDIO FOR THE NON-TRIVIAL. BASED IN OMOTESANDO / MINAMI-AOYAMA, TOKYO, RESHAPING THINGS SO THEY WORK.

KLEINSTEIN works across fashion, design, publishing, cultural research, and Japan-entry projects, connecting brand decisions with sharper cultural contexts.

01 PROFILE

KLEINSTEIN CO., LTD. is a Tokyo-based design consulting and production studio specializing in the field of fashion. Since its establishment in 2014 by Yusuke Koishi and Miki Koishi, the studio has worked on a wide range of projects including planning, product development, editorial work, art direction, management of collaboration projects, brand strategy, creative direction, new-business concept development, and support for foreign brands entering Japan.

At the root of KLEINSTEIN's practice is a strong interest in creating something non-trivial. The studio approaches fashion in its original and broader sense as Yosou, written in Japanese as “様装”: the changing modes of human appearance, dress, behavior, and social form. It sees fashion as a rare social phenomenon in which religious, artistic, and commercial dimensions form a trinity.

Through this concept, KLEINSTEIN considers how fashion can actively engage with the dynamics of human society and with forces that may change the modalities of our lives.

02 PRACTICE

Brand consulting and strategy

Brand consulting, concept and story development, copywriting, brand strategy, creative direction, and new-brand development.

Fashion design and product development

Fashion design, product development, special project planning, collaboration management, and production across fashion and culture.

Japan entry consulting

Consulting, project support, and wholesale support for overseas brands seeking to establish, translate, or rethink their presence in Japan.

Editorial, exhibitions, and web

Editorial planning, writing, criticism, lectures, fashion and art exhibition planning, retail space planning, website design, and brand or artist archive digitization.

03 PEOPLE

YUSUKE KOISHI

Creative Director / Writer. Before founding KLEINSTEIN CO., LTD., he worked at COMME des GARCONS headquarters as a lead planner, contributing to international collaboration projects, product development, conceptual research, and store installation projects including DOVER STREET MARKET NEW YORK.

In 2014, he founded NOAVENUE, an early crowd-sourcing platform and investment system for incubating new fashion talents. He studied materials engineering at the University of Tokyo, researching the dynamical structure of chemical chaos. His writing and criticism explore fashion as a rare social phenomenon in which religious, artistic, craft, and commercial dimensions form a trinity.

His essays, criticism, and editorial contributions have appeared in publications and media including 文學界 (Bungakukai), 流行通信 (Ryuko Tsushin), GQ, Harper's BAZAAR, FASHIONSNAP, STUDIO VOICE, SWITCH, TOKION, and Tokyo Art Beat.

MIKI KOISHI

Creative Director / Photographer. Before co-founding KLEINSTEIN CO., LTD., she worked as an editor at a publishing company and as a specially appointed researcher at the National Institute of Informatics.

For more than a decade, she edited moving-image-centered archives and operated HIVE at NTT InterCommunication Center [ICC]. She develops cross-disciplinary ideas and projects beyond the conventions of the apparel and fashion industries. She writes for media operated by the Agency for Cultural Affairs on art conservation and digital preservation.

04 SHOWROOM

STEIN BOX

A showroom and project space in Omotesando / Minami-Aoyama.

STEIN BOX gives KLEINSTEIN a physical point of contact for meetings, presentations, brand projects, editorial work, and cultural exchange.

1F, 4-24-4 Minami-Aoyama, Minato-ku, Tokyo 107-0062

05 INFORMATION

Company: KLEINSTEIN CO., LTD.
Representative: Yusuke Koishi
Capital: JPY 9,000,000
Location: 1F, 4-24-4 Minami-Aoyama, Minato-ku, Tokyo 107-0062
Contact: info@kleinstein.com
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