EU-JAPAN CENTRE – NOVESTA is now the most popular Slovak product in Japan

The EU-Japan Centre for Industrial Cooperation featured KLEINSTEIN’s work with NOVESTA in the news article “Novesta is now the most popular Slovak product in Japan.”

The article traces the relationship from its beginnings in 2013 and describes KLEINSTEIN’s role in NOVESTA’s distribution and creative strategy in Japan, including its support for the brand’s creative direction since 2016. It also highlights market development built around the brand’s quality and aesthetics, and its communication of Slovak culture through collaborations with Slovak artists.

EU-Japan Centre – Novesta is now the most popular Slovak product in Japan